Lagos SportsTennisCyclingSailEquestrianAll RoadContacts
Tour of Portugal | 4º GP Crédito Agrícola Costa Azul | + Cycling |
   
 
 
Missão

 

TOUR OF PORTUGAL - THE EVENT

The Tour of Portugal is one of the oldest stages competitions in the world and of the most prestigious from the UCI calendar, which year after year, renew the Portuguese cycling tradition.

It is a genuine popular festival in which all participants, whether on the road, in departures, in arrivals, on television or over the internet, are able to see their idols and following their favorite teams in a highly competitive event that captivates the Portuguese as few sports can do.

By the transversality of the beholder and their unmatched features of popularity, the bet on a sponsorship to the Tour of Portugal allows Sponsors an extremely effective way to value their investments because of cycling's media capability as a sport, which makes it possible to achieve high rates of return and interact directly with wide bands of various target markets.

Being the Tour of Portugal the largest sporting event of the year, sponsoring this competition allows all brands to communicate live with over 2 million viewers, boosting brand exposure in a unique way, with cycling as a major promotional campaign for Portuguese sports events.

For more information contact our Sales Department

Tour of Portugal Official Website
 

 


   
Volta's Club
Every day the Volta's Club receives about 1000 people and is an excellent place exclusively reserved for Tour of Portugal Sponsors - enabling them to create differentiated Corporate actions among their guests, being the starting point for the strengthening of more various socio-professional relations, also allowing access to the Regional Public and Private Entities, increasing disclosure and loyalty of its products and services.

The Volta's Club reaches its full size by pooling all the attention in the hours preceding the arrival of the runners - featuring open bar, shadows, giant screen and tasting of each region delicacies to a very unique touch with the professionals and public figures who love this sport.

Volta's Fair
Alongside the sporting nature of the Tour of Portugal, the Volta's Fair, is a space provided by the promotor so Sponsors can reach a direct interaction with the public in a fun environment.

The promotional activities carried out allow to capture the attention of families and at the same time, retain for a long period massive attendances in the places of departure and arrival of stages.

The Volta's Fair is divided in two spaces - in the departures during the morning and at finish line every afternoon, over all trial days, including rest.

Volta's Caravan
As a promotional vehicle in a festive atmosphere, the Volta's Caravan give Sponsors the opportunity to promote their brands and services to the general public - as it reaches the vast attendance through official route in front of the race with two hours in advance. It is for sure the first contact with the population, in a scenario repeated in cities where the stages end.

With strategic stops along the route, the Volta's Caravan circulated extremely decorated with multiple cars and allows Sponsors to distribute merchandising - an average of 800 000 products every year - and make a direct contact with the entire audience, giving the population the lively and colorful spectacle of the parade across the country.

Volta's Stage
The Volta's Stage has the primary motivation of offering amateur cyclists the opportunity to take part of a real stage of the Tour of Portugal, in an authentic proof of personal challenge, as is the rise of the Caramulo's Mountain, Senhora da Graça or Santa Quitéria.

Open for public participation, the Volta's Stage allows Sponsors to use the event to communicate internaly and motivate their employees, reinforcing the team spirit, or even provide an opportunity of a different day for customers in an environment of pure living with two wheels lovers.

The initiative's success has been such that increasing the number of participants per year has now passed the mark of thousands of entries.

 
   
 
   
   © Copyright João Lagos Sports 2009 | Todos os direitos reservados
Desenvolvido por GMV-Skysoft