TOUR OF PORTUGAL - THE EVENT
The Tour of Portugal is one of the oldest stages competitions in the world and of the most prestigious from the UCI calendar, which year after year, renew the Portuguese cycling tradition.
It is a genuine popular festival in which all participants, whether on the road, in departures, in arrivals, on television or over the internet, are able to see their idols and following their favorite teams in a highly competitive event that captivates the Portuguese as few sports can do.
By the transversality of the beholder and their unmatched features of popularity, the bet on a sponsorship to the Tour of Portugal allows Sponsors an extremely effective way to value their investments because of cycling's media capability as a sport, which makes it possible to achieve high rates of return and interact directly with wide bands of various target markets.
Being the Tour of Portugal the largest sporting event of the year, sponsoring this competition allows all brands to communicate live with over 2 million viewers, boosting brand exposure in a unique way, with cycling as a major promotional campaign for Portuguese sports events.
For more information contact our Sales Department
Tour of Portugal Official Website